|A tailor, from Flickr: Smabs Sputzer|
I'm pleased to say he wasn't one of these people who believes in diminishing the competition - although he (along with A Suit That Fits) was bemused by a recent Financial Times interview with another of the competition for budget tailoring which referred to the interviewees (established 2008) as more established than his company (set up 2004, and A Suit That Fits launched in 2006).
He was keen instead to communicate his enthusiasm for what he does and the difference between his outfits and those of some for which you might pay a good deal less. There was the quality of the cloth - we met at one of his suppliers (Holland and Sherry) in Savile Row to underline this point.
But there was also the floating canvas. This I found quite interesting. If you go to the High Street and pay your £200 or so for a suit, you'll get the best approximate fit you can (I always find the shoulders ruck up terribly because I'm this awkward square-backed shape) - and there will be a lot of glue in the suit. It holds the canvas reinforcement to the cloth people will actually see.
There's nothing wrong with this, nobody should be getting snobby about it, but it's a fact. This is why less expensive suits pucker up quite a bit when they've been dry cleaned too often, because the glue has melted at high temperatures, or when it rains - I've had to take suits back because a downpour has ruined them (and the tailor replaced them by making new ones for me, I should add, then investigated why there was a problem - I have no complaints at all).
When you move towards the tailored, you move away from glue. At the less expensive end of tailored suits, say £250-£300, you're likely to get a partially glued, partially-sewn suit or "partial floating canvas". You couldn't commission someone to sew it by hand at that price. So the suit will be more durable (and therefore probably less expensive in the longer term) than an el cheapo jobbie and it'll be an excellent fit. I have a number of these at this price point and believe me they look good.
King and Allen majors on the fully floating canvas - so you can soak the suit, boil it, anything, you'll find only cotton and wool and silk for the lining in their suits, so there'll be no puckering, after a press it shoud look fine again. You can even pour oil all over it - mind you, that'll ruin it completely so I wouldn't.
You can actually get a sense of where these various companies are in the market. Move away from off-the-peg as I've done and you can be delighted to find A Suit That Fits costs only a little more, and you can design clothes online and have them delivered once the measurements are right - you can even take your own. Their founders have told me that their business is based on the principle that too many people buy off the peg. King and Allen (only my opinion) is nibbling away at the customers of the more traditional tailor - they won't let you take your own measurements, they sell a fully floating canvas and there's another couple of hundred quid in the equation accordingly.
Then there's Gieves and Hawkes - no. 1 Savile Row, all of the ritual and comfort of ordering from an upmarket establishment with access to the very best materials. And you'll pay more than I paid for my last car - I can't see myself troubling them unduly with my custom in the foreseeable future but if anyone could supply me with the next lottery tickets I might - and I'm gaining an understanding of why you might want to.