Bespoke suit, bespoke lining..?

Sometimes there's an idea that sounds fun on paper but when you see it, you just wonder why you would. That was my feeling when I saw the bespoke linings launched by my first tailor, A Suit That Fits (sponsored link, anyone buying a suit through it will be rewarding me indirectly).

The principle is simple. You get measured for a suit in the usual way of course BUT you upload a picture to the website and they put it onto the lining, much as in the illustration on the right. Click on it for a bigger view if you like. You need to click on disclaimers confirming that you own the rights to reproduce the pictures - no doubt sneaky unlicensed Lady Ga Ga or 007 logo pictures (we've all been sloshed at the computer, come on) will be intercepted. Endearingly, the spokeswoman at the launch said "we're trying to avoid comparisons with Boots" or words to that effect - putting us all in mind of Boots, immediately, of course. This is the Boots where you take your picture in and they put it on mugs, tee-shirts, whatever.

But a suit lining? I find my other tailor, King and Allen, a bit restricted in that way if I'm honest; you get a plain lining and that's that. The paisley and jacquard offered by ASTF can be very appealing, but for me this is a little OTT. The spokeswoman said they found it worked well for wedding suits, and if that's who's buying it, fair enough. It's probably not for me, but if people are responding, good luck to them!