A Suit that Fits hits John Lewis

I've written in the past about a few tailors - I went and visited my current supplier, King and Allen, only yesterday. My introduction to having stuff made to measure, though, was with A Suit That Fits (order a suit through that link and I get a voucher - I mention this in the interests of full declaration). And they've done something interesting by getting a concession area in John Lewis in London's Oxford Street.

If I'm honest, this is a slightly odd one in my opinion. If I go into a shop to buy something I tend to want to walk out with my purchase. This clearly isn't the way the operation works. Also if I'm in most retail premises I tend not to want to need to make an appointment. The model from A Suit That Fits, however, remains appointment only - mostly because they expect to take an hour measuring you up and going through the various fabric and style options with you. I can see how you wouldn't want passing trade with a business like that.

This is why I find it's an odd fit within a busy department store, particularly when the business has a permanent office just down the road off Regent Street. Nevertheless the branding's a bit of a coup for the company and will no doubt confound several of the competition. The publicity says you'll get a bespoke suit for prices from £299; technically this is true but the limitations on style and fabric will be pretty severe at that price, I'd expect to pay around £500 for something better, and wait around 6-8 weeks before it's wearable unless you're an awkward shape in which case you may need more than one fitting.

There's no reason not to wish them well - but I'd welcome readers' comments on whether you'd be comfortable making an hour-long appointment in a busy department store in London.