Friday, 4 May 2012

A Suit that Fits hits John Lewis

I've written in the past about a few tailors - I went and visited my current supplier, King and Allen, only yesterday. My introduction to having stuff made to measure, though, was with A Suit That Fits (order a suit through that link and I get a voucher - I mention this in the interests of full declaration). And they've done something interesting by getting a concession area in John Lewis in London's Oxford Street.

If I'm honest, this is a slightly odd one in my opinion. If I go into a shop to buy something I tend to want to walk out with my purchase. This clearly isn't the way the operation works. Also if I'm in most retail premises I tend not to want to need to make an appointment. The model from A Suit That Fits, however, remains appointment only - mostly because they expect to take an hour measuring you up and going through the various fabric and style options with you. I can see how you wouldn't want passing trade with a business like that.

This is why I find it's an odd fit within a busy department store, particularly when the business has a permanent office just down the road off Regent Street. Nevertheless the branding's a bit of a coup for the company and will no doubt confound several of the competition. The publicity says you'll get a bespoke suit for prices from £299; technically this is true but the limitations on style and fabric will be pretty severe at that price, I'd expect to pay around £500 for something better, and wait around 6-8 weeks before it's wearable unless you're an awkward shape in which case you may need more than one fitting.

There's no reason not to wish them well - but I'd welcome readers' comments on whether you'd be comfortable making an hour-long appointment in a busy department store in London.


  1. I run a tailoring business in Surrey. Im keeping an eye on this as whilst the JL branding behind it could help them, im not convinced that browsing shoppers will buy into it.

  2. The discipline of bespoke tailoring at the highest level is a living tradition. With close attention to the finest detail, classic tailoring remains vital since it responds absolutely to each customer’s individuality. Not just their figure but also taste, lifestyle and character. This ensures that every suit is unique.


I've now opened comments up to 'everybody' - but I'll be moderating, purely to avoid spam and blatantly commercial responses. Comment away - I'll look forward to hearing what you have to say!